Pure Organic Hair Care

Pure hair care is infused with an exclusive blend of Shea Butter and Argan Oil to rejuvenate any hair type.

Selective treatment oils, Marula, Mongongo, Kalahari and Sunflower are chosen for their unique healing properties targeting specific hair types.

Our exclusive ‘Pure Complex’ repairs and strengthens damaged hair while promoting intense hair nutrition, softness and shine.

Pure hair care is sulphate free and paraben free to reduce episodes of irritation, redness, itchiness and flaky scalp.

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  • Pure Sacred Mask 250ml Pure Sacred Mask 250ml

    Pure

    Pure Sacred Mask 250ml

    $39.95
    INTENSE RESTORATIVE HYDRATION TREATMENT • Organic Shea Butter, Argan Oil and Marula Oil restore moisture, soften and strengthen all hair types.• Enriched with selective treatment oils to enhance smooth, silky, healthier hair.• Saturates...
    $39.95
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  • Pure Goddess Shampoo 300ml

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    Pure Goddess Shampoo 300ml

    $36.95
    ULTRA SOFT HYDRATION THERAPY • Organic Shea Butter, Argan Oil and Marula Oil restore moisture loss caused by natural elements, regular chemical treatments or frequent heat styling.• Enriched with selective treatment oils to rejuvenate and...
    $36.95
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  • Pure Goddess Conditioner 300ml

    Pure

    Pure Goddess Conditioner 300ml

    $36.95
    ULTRA SOFT HYDRATION THERAPY • Organic Shea Butter, Argan Oil and Marula Oil restore moisture loss caused by natural elements, regular chemical treatments or frequent heat styling.• Enriched with selective treatment oils to rejuvenate and...
    $36.95
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  • Pure Precious Ends 150ml

    Pure

    Pure Precious Ends 150ml

    $34.95
    LEAVE IN TREATMENT • Unique organic Goji Berry Oil, Amino Acids, powerful antioxidants and beta-carotene restore and protect against colour fade and repair damage caused by heat, sun and chemical treatments.
    $34.95
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  • Pure Miracle Renew Mask 250g Pure Miracle Renew Mask 250g

    Pure

    Pure Miracle Renew Mask 250g

    $39.95
    ANTI-AGEING AND REJUVENATING TREATMENT • Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion.• Organic actives help revive hair that is fragile and weak from chemical services; hair...
    $39.95
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  • Pure Oomph Wax Spray 100g

    Pure

    Pure Oomph Wax Spray 100g

    $31.95
    FIERCE TEXTURE / CONTROLLED FIXATION ULTRA FIRM FINISHING • Wax dry formula provides control with dishevelled volume for a casual matt finish.• High performance finishing spray.• Thermal defence protects against chemical treatments and...
    $31.95
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  • Pure Sensual Curls 150ml Pure Sensual Curls 150ml

    Pure

    Pure Sensual Curls 150ml

    $33.95
    SOFT LUSCIOUS CURL CONTROL CURL RELAXING CREAM • Delivers lasting curl perfection, turning frizz into soft smooth curls.• Protects against frizz caused by humidity, sun, thermal styling and chemical treatments.• Moisturises, shines and...
    $33.95
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  • Pure Miracle Renew Shampoo 300ml

    Pure

    Pure Miracle Renew Shampoo 300ml

    $36.95
    ANTI-AGEING AND REJUVENATING • Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion.• Organic actives help revive hair that is fragile and weak from chemical services; hair feels soft...
    $36.95
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  • Pure Miracle Renew Conditioner 300ml

    Pure

    Pure Miracle Renew Conditioner 300ml

    $36.95
    ANTI-AGEING AND REJUVENATING • Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion.• Organic actives help revive hair that is fragile and weak from chemical services; hair feels soft...
    $36.95
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  • Pure Colour Angel Shampoo 300ml

    Pure

    Pure Colour Angel Shampoo 300ml

    $36.95
    COLOUR FADE DEFENCE • Organic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair.• Enriched with selective treatment oils to illuminate coloured hair and help fight colour ageing.• Prolongs...
    $36.95
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  • Pure Plumping Clay Spray 256ml

    Pure

    Pure Plumping Clay Spray 256ml

    $31.95
    INCREDIBLE VOLUME / SEXY FLEXIBLE TEXTURE INVISIBLE LASTING HOLD • Creates messy undone styles adding incredible volume and sexy flexible texture.• Invisible working spray that builds incredible volume.• Thermal defense protects against...
    $31.95
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  • Pure Curly Girly 200ml

    Pure

    Pure Curly Girly 200ml

    $36.95
    MOISTURISING CURL PRIMER DEFINE SHAPE / D-FRIZZ • Define shape and eliminate frizz for beautiful touchable natural looking curls.• UV, thermal and humidity defence protects against overexposure to sun, swimming, chemical treatments and heat...
    $36.95
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  • Pure Colour Angel Conditioner 300ml Pure Colour Angel Conditioner 300ml

    Pure

    Pure Colour Angel Conditioner 300ml

    $36.95
    COLOUR FADE DEFENCE • Organic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair.• Enriched with selective treatment oils to illuminate coloured hair and help fight colour ageing.• Prolongs...
    $36.95
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  • Pure Up.Lift Volume Shampoo 300ml

    Pure

    Pure Up.Lift Volume Shampoo 300ml

    $36.95
    WEIGHTLESS VOLUME AND SHINE • Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta carotene for shiny, thick hair and healthy scalp.• Buriti Oil is high in Omega 6 which acts as a natural silicone...
    $36.95
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  • Pure Styling Primer 200ml

    Pure

    Pure Styling Primer 200ml

    $35.95
    RAPID BLOW DRY TONIC / EXTENDS STYLE LIFE ANTI-HUMIDITY HEAT PROTECTION • Rapid blow dry tonic to extend style life.• Protects against UVA, UVB and UV damage from the sun.• Blow dry styling primer cuts blow dry time leaving hair perfectly...
    $35.95
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    Pure Fusion Complex Bond Repair Treatment 150ml

    Pure

    Pure Fusion Complex Bond Repair Treatment 150ml

    $38.95
    Pure Fusion Complex Bond Repair Treatment 150ml • Enriched with selective treatment oils to soften and smooth hair texture while improving hair colour intensity for stronger, healthier hair.• Instant reconstructant leave in treatment to...
    $38.95
    Out of stock
  • Pure Guardian Angel Thermal Protection Heat Styling 165ml

    Pure

    Pure Guardian Angel Thermal Protection Heat Styling 165ml

    $32.95
    Pure Guardian Angel Thermal Protection Heat Styling 165ml Pure Guardian Angel Thermal Protection Heat Styling 165ml is a lightweight thermal protection mist which protects the hair from the heat of hot styling tools.   With exclusive 'pure...
    $32.95
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  • Pure Forever Blonde Shampoo 300ml

    Pure

    Pure Forever Blonde Shampoo 300ml

    $36.95
    NO YELLOW / GOLD BLONDES • Organic Melon Oil, Shea Butter and Argan Oil rejuvenate dull, yellow looking blondes caused by natural elements, swimming, UV, chemical treatments or frequent heat styling.• Enriched with selective treatment oils to...
    $36.95
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  • Pure Precious Shampoo 300ml

    Pure

    Pure Precious Shampoo 300ml

    $36.95
    REPLENISH. NURTURE. REPAIR. • Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chemical treatments or frequent heat styling.• Enriched with selective treatment oils to provide...
    $36.95
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  • Pure Finest Volumising Powder 35ml

    Pure

    Pure Finest Volumising Powder 35ml

    $37.95
    FULL BODY / FLEXIBLE TEXTURE • Creates full body with flexible, invisible, natural looking texture.• Full body styling power.• Flexible texture.• Direct application unique to Pure, dispense soft micro natural rice starch particles...
    $37.95
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  • Pure Forever Blonde Conditioner 300ml

    Pure

    Pure Forever Blonde Conditioner 300ml

    $36.95
    NO YELLOW / GOLD BLONDES • Organic Melon Oil, Shea Butter and Argan Oil rejuvenate dull, yellow looking blondes caused by natural elements, swimming, UV, chemical treatments or frequent heat styling.• Enriched with selective treatment oils to...
    $36.95
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    Pure Halo Spray 200ml

    Pure

    Pure Halo Spray 200ml

    $31.95
    $31.95
    $26.95
    Pure Halo Spray 200ml DRY LIGHTWEIGHT TEXTURE / TOUCHABLE SATIN FINISH PERFECT HOT TOOL STYLER • Body building volume and texture that can be layered, styled and reworked to perfection.• Invisible lightweight finishing /working spray for...
    $31.95
    $31.95
    $26.95
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  • Pure Precious Conditioner 300ml Pure Precious Conditioner 300ml

    Pure

    Pure Precious Conditioner 300ml

    $36.95
    REPLENISH. NURTURE. REPAIR. • Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chemical treatments or frequent heat styling.• Enriched with selective treatment oils to provide...
    $36.95
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  • Pure Volumising Spray 200ml

    Pure

    Pure Volumising Spray 200ml

    $35.95
    DRY TEXTURE AND THICKER HAIR BODY BUILDING ROOT LIFT • Creates anti-gravity all-over bodifying fullness in all hair types.• Protects against UVA, UVB and UV damage from the sun.• Lightweight body texture spray.• Contains our exclusive...
    $35.95
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    Pure Styling Cream 150ml

    Pure

    Pure Styling Cream 150ml

    $34.95
    MEDIUM HOLD / NATURAL SHINE PLIABLE CREAM TO CREATE SHAPE • A versatile spreadable styling cream for medium hold and natural shine.• UV, thermal and humidity defence protects against overexposure to sun, swimming, chemical treatments and heat...
    $34.95
    Out of stock
  • Pure Beach Texture Spray 200ml

    Pure

    Pure Beach Texture Spray 200ml

    $34.95
    BEACHY LOOK FOR ALL HAIR TYPES WEIGHTLESS VOLUME / TOUSLED FINISH • Creates messy undone styles adding volume and texture.• Protects against UVA, UVB and UV damage from the sun.• Texturising spray giving body and definition to all hair...
    $34.95
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  • Pure Up.Lift Volume Conditioner 300ml

    Pure

    Pure Up.Lift Volume Conditioner 300ml

    $36.95
    WEIGHTLESS VOLUME AND SHINE • Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta carotene for shiny, thick hair and healthy scalp.• Buriti Oil is high in Omega 6 which acts as a natural silicone...
    $36.95
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  • Pure Walnut Scrub Hair & Scalp Pre-Wash Treatment 150ml

    Pure

    Pure Walnut Scrub Hair & Scalp Pre-Wash Treatment 150ml

    $33.95
    Pure Walnut Scrub Hair & Scalp Pre-Wash Treatment 150ml Everyone’s about the pre-wash nowadays - because it is a wonderful way to detox your hair! Introducing the Pure Walnut Scrub Hair & Scalp Pre-wash Treatment, designed to be...
    $33.95
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  • Pure Flourish Leave-In Treatment 200ml

    Pure

    Pure Flourish Leave-In Treatment 200ml

    $34.95
    Pure Flourish Leave-In Treatment 200ml   Pure Flourish Leave-In Treatment 200ml is a light weight leave-in treatment designed to revitalise coloured, dry delicate hair. Enriched with nutrient rich amino acids and porosity balancing extracts to...
    $34.95
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    Pure Sacred Mask - 1 Litre

    Pure

    Pure Sacred Mask - 1 Litre

    $109.95
    Pure Sacred Mask 1 Litre INTENSE RESTORATIVE HYDRATION TREATMENT • Organic Shea Butter, Argan Oil and Marula Oil restore moisture, soften and strengthen all hair types.• Enriched with selective treatment oils to enhance smooth, silky, healthier...
    $109.95
    Out of stock
  • PURE Colour Treatment Red 200ml

    Pure

    PURE Colour Treatment Red 200ml

    $31.95
    PURE Colour Treatment Red 200ml COLOUR OPTIMISING TREATMENT Ideal to enhance / add red tones Instant hair colour and nourishing treatment adds red pigment to achieve a redder tone. Conditions, repairs and shines, to revitalise all dull, dry colour...
    $31.95
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  • PURE Colour Treatment Beige 200ml

    Pure

    PURE Colour Treatment Beige 200ml

    $31.95
    PURE Colour Treatment Beige 200ml COLOUR OPTIMISING TREATMENT Ideal for blonde to very light blonde hair Instant hair colour and nourishing treatment adds beige pigment to achieve a more light beige tone. Conditions, repairs and shines, to revitalise all...
    $31.95
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  • Pure Shaping Serum 150ml

    Pure

    Pure Shaping Serum 150ml

    $32.95
    CONTROL, BODY AND SHINE STYLING VOLUME LOTION • A versatile spreadable sculpting serum that gives hair more body and shine. Controls frizz while providing a natural looking style.• UV, thermal and humidity defence protects against overexposure...
    $32.95
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    PURE Colour Treatment Rich Chocolate 200ml

    Pure

    PURE Colour Treatment Rich Chocolate 200ml

    $31.95
    PURE Colour Treatment Rich Chocolate 200ml COLOUR OPTIMISING TREATMENT Ideal for medium brown to light brown hair Instant hair colour and nourishing treatment adds warmer brown pigments to achieve a more warm brown tone. Conditions, repairs and shines,...
    $31.95
    Out of stock
  • Sold out
    PURE Colour Treatment Copper 200ml

    Pure

    PURE Colour Treatment Copper 200ml

    $31.95
    PURE Colour Treatment Copper 200ml COLOUR OPTIMISING TREATMENT Ideal to enhance / add copper tones Instant hair colour and nourishing treatment adds copper tones to hair. Enhances existing copper tones or reduces cool tones. Will achieve a salmon blonde...
    $31.95
    Out of stock
  • Sold out
    PURE Colour Treatment Mulberry Orchid 200ml

    Pure

    PURE Colour Treatment Mulberry Orchid 200ml

    $31.95
    PURE Colour Treatment Mulberry Orchid 200ml COLOUR OPTIMISING TREATMENT Adds soft mauve tones to blonde hair Instant hair colour and nourishing treatment will enhance and add mulberry tones to darker hair. When applied to lighter hair will create deeper...
    $31.95
    Out of stock